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Cocaine use spread in the U.S. in the late 1960s and early 1970s because:
Fame and Uniqueness
Attributes of a brand or product characterized by widespread recognition and a distinctive quality that sets it apart from competitors.
Brand Assets
Valuable components or properties uniquely attributed to a brand that contribute to its equity and differentiation, including logos, trademarks, and customer goodwill.
Uniqueness
The quality of being the only one of its kind; in branding, it refers to features or attributes that set a brand apart from its competitors.
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