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Compare and contrast the processes that led to the emergence of empires in East and West Africa.
Strategic Marketing Process
A systematic approach to planning, executing, and monitoring marketing strategies to achieve business goals and satisfy consumer needs.
Marketing Resources
Assets utilized by a company to effectively market its products or services, including human resources, technology, and financial investments.
BCG Growth-Share Matrix
A strategic business tool used to evaluate a company's product portfolio decisions, involving categorization into four quadrants.
SWOT Analysis
SWOT Analysis is a strategic planning tool used to identify an organization's Strengths, Weaknesses, Opportunities, and Threats.
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