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Family Branding
A marketing strategy where multiple related products are marketed under a single brand name, aiming to build a strong family brand association.
Priceless Source
An invaluable or irreplaceable origin of information or resources that cannot be quantified by price.
Prospective Franchise
A business model that involves a potential franchisee considering the opportunity to operate a franchise of a larger company.
Current Franchisees
Individuals or entities that currently own and operate a branch of a franchised company under an agreement.
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