The Breakfast Cereal Aisle of the Grocery Store Is a Delightful

question 93

Essay

The breakfast cereal aisle of the grocery store is a delightful place with boxes decorated with Barbie,Ninja Turtles,and Batman.The boxes are filled with toys,special offers,and plenty of sugar in the cereal.Several parent groups are concerned about the marketing techniques,the sugar levels,and the diet of American children.One group proposed regulation on the location of the boxes in the aisles (they should be placed in a way that eliminates the snazzy boxes from the child's view).Discuss the ethics of the cereal manufacturers in their marketing approaches.What action would a firm in the social responsibility school take?

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Definitions:

Latent Learning

Learning that occurs without a corresponding change in behavior.

Chunks

Units of information grouped together into a single package to aid in information processing and memory retention.

Bits

The smallest unit of data in computing, representing a binary value of 0 or 1.

Depth-Of-Processing

A theory that suggests the depth to which information is thought about affects how well it is remembered; deeper processing results in better long-term memory retention.