Macy's Has an Endorsement Contract with Martha Stewart for Several

question 25

Multiple Choice

Macy's has an endorsement contract with Martha Stewart for several lines of kitchen items, as well as bed linens.  JC Penney negotiated with Ms. Stewart for a similar endorsement agreement for their kitchen and bedroom lines of products.  Macy's feels that the multiple endorsements affect the sales of their products.  Which of the following would be a basis for a Macy's suit against JC Penney?

• A)Intentional infliction of emotional distress
• B)Appropriation
• C)Invasion of privacy
• D)Tortious interference

---

Definitions:

High

A state of being under the influence of drugs or substances, which alters mood, perception, or consciousness.

Medium

A substance or material that carries or conducts something, such as waves or messages.

Automatic Processing

Mental operations that occur without conscious awareness or effort, allowing us to perform routine tasks quickly and efficiently.

Highly Familiar Words

Words that are well-known or commonly recognized and understood by most people.