Macy's Has an Endorsement Contract with Martha Stewart for Several

question 25

Multiple Choice

Macy's has an endorsement contract with Martha Stewart for several lines of kitchen items, as well as bed linens.  JC Penney negotiated with Ms. Stewart for a similar endorsement agreement for their kitchen and bedroom lines of products.  Macy's feels that the multiple endorsements affect the sales of their products.  Which of the following would be a basis for a Macy's suit against JC Penney?

• A)Intentional infliction of emotional distress
• B)Appropriation
• C)Invasion of privacy
• D)Tortious interference

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Definitions:

Prototype

An original model or first form of something from which other forms are copied or developed.

Exemplar

An individual instance or example that is representative of a category or concept, often used in models of categorization in cognitive psychology.

Schema

A cognitive framework or concept that organizes and interprets information in the mind, helping to understand and predict the world.

Concept Formation

The cognitive activity of organizing information into relevant categories or ideas.