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Why are so many service stations replacing their underground storage tanks?
McLuhan
Marshall McLuhan was a Canadian philosopher and professor known for his work on media theory and his prediction of the World Wide Web nearly thirty years before it was invented.
Medium Matters
The concept that the medium through which information is conveyed affects the interpretation and understanding of that information.
Baudrillard
A French sociologist and philosopher known for his theories on media, simulation, and hyperreality.
Simulation
Baudrillard’s assertion that media create a “simulated” world through the reinforcement of certain images and signs.
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