For Each of the Following Sets of Subject, Audience, and Purpose

question 8

Multiple Choice

For each of the following sets of subject, audience, and purpose, select the most appropriate choice for the blank. Subject: a good new Italian restaurant in town
Audience: people who like Italian food and enjoy eating out
Purpose: ____________________________

• A) to explain how to make pasta from scratch
• B) to persuade readers not to go to the new restaurant
• C) to convince diners to try the new restaurant

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Definitions:

Brand Valuation Tools

Systems or methods used to estimate the financial value of a brand based on its strength, market presence, and potential future earnings.

Marketing Mix

A framework consisting of the 4Ps: Product, Price, Place, and Promotion, used by businesses to achieve marketing objectives.

Brand Equity

The value and strength of a brand that is determined by consumer perception, recognition, and loyalty.

Effectiveness

The degree to which objectives are achieved and the extent to which targeted problems are solved.