Examlex
In each group. select the sentence with the correct relative pronoun and punctuation.
Consumer Purchase Decision
The process by which individuals decide whether, what, when, from whom, and how much to buy a product or service.
Alternative Evaluation
The process consumers undertake to assess the benefits and drawbacks of different options before making a purchase decision.
Problem Recognition
The initial step in the consumer decision process where an individual realizes a difference between their current state and a desired state.
Ideal Situations
Circumstances or conditions perceived as the most favorable or perfect for achieving specific goals or outcomes.
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