The Following Sentences Form a Paragraph

question 27

Multiple Choice

The following sentences form a paragraph. Proofread them for inconsistent person and faulty parallelism. Identify the type of each error in each sentence, or select "correct" if the sentence is free of errors. In that year, a New England innkeeper invented this treat while developing her inn's menu.

• A) correct
• B) inconsistent person
• C) faulty parallelism

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Definitions:

Comarketing

Cooperative arrangement in which two businesses jointly market each other’s products.

Cobranding

Cooperative arrangement in which two or more businesses team up to closely link their names on a single product.

Affinity Program

Marketing effort sponsored by an organization that solicits involvement by individuals who share common interests and activities.

Relationship Management

Collection of activities that build and maintain ongoing, mutually beneficial ties with customers and other parties.