Select the Correct Word for Each Sentence

question 36

Multiple Choice

Select the correct word for each sentence. Anna is not sure (weather, whether) Jeff is going with us.

• A) weather
• B) whether

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Definitions:

AIDA Model

A marketing acronym that stands for Attention, Interest, Desire, and Action; a model used to describe the steps a customer goes through in the process of purchasing a product or service.

Desire

A strong feeling of wanting to have something or wishing for something to happen.

AIDA Model

A marketing model that outlines the customer journey through four stages: Attention, Interest, Desire, and Action, used to guide promotional and advertising strategies.

Action

The process of doing something in order to achieve a specific result or change.