Examlex
Talk about: Mormon Trail
Preconceived Categories
Initially established classifications or groups into which data are sorted based on prior assumptions or theories, often used in qualitative research.
Focus Groups
A qualitative research technique involving guided discussions with a small group of people to explore their perceptions on a particular topic.
Human Communication
The process through which individuals convey meanings through the exchange of verbal or non-verbal messages.
Focus Group
Small group of people brought together to discuss a topic of interest to the researcher.
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