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Talk About:  Homo Sapiens

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Talk about:  Homo sapiens


Definitions:

Conjoint Analysis

A statistical technique used in market research to determine how consumers value different attributes that make up a product or service.

Trade-Offs

The process of balancing conflicting needs or benefits in a given situation, often requiring compromise.

User Benefits

Advantages or positive outcomes that end-users experience from using a product, service, or system.

Brand Tracking

The process of monitoring changes in consumer perceptions and attitudes towards a brand over time, often through regular surveys.

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