Researchers Are Often Worried That Interviewees Have Not Been Completely

question 31

Multiple Choice

Researchers are often worried that interviewees have not been completely honest or forthcoming,especially when asked about sensitive subjects.How did Arlie Hochschild attempt to deal with this problem?

• A) She asked each question in a different way to try to trap respondents in contradictions.
• B) She interviewed each spouse separately to see if their stories matched.
• C) She observed some respondents as they went about their daily routines to see if their actions matched their answers.
• D) She confronted respondents when they gave answers that seemed dubious.

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Definitions:

Purchase Decision

The stage in the buying process where a consumer finalizes their choice among products or services and proceeds with the transaction.

Consumer Purchase Decision

The method in which people choose, buy, utilize, and discard products and services.

Preference Development

The process by which consumers or buyers develop a liking or selection for certain products or brands over others through marketing, experience, or information gathering.

Alternative Evaluation

The process of assessing the advantages and disadvantages of different options before making a purchasing decision.