A Famous Social Scientist Tells You That the Most Important

question 22

Multiple Choice

A famous social scientist tells you that the most important task in her research was to move from "total bewilderment" to "finding her feet" with the people she was studying.What can you say about this researcher?

• A) She worries about ethical issues in her research.
• B) She is a qualitative researcher.
• C) She cannot use interviews as a methodology.
• D) She exclusively uses quantitative methods.

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Definitions:

CRM Technologies

Tools and technologies designed to manage company's relationships and interactions with current and potential customers.

Consumer Behavior

The study of how individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires.

Track

To monitor or follow the progress or development of something, often used in data analysis, project management, or logistics.

Customer Value

The customer's viewpoint on the value of a product or service compared with other potential selections.