Why Would Mentioning a Sensitive Issue, Such as Divorce or Infidelity

question 109

Multiple Choice

Why would mentioning a sensitive issue, such as divorce or infidelity, in a survey question influence how respondents answer later questions?

• A) Questions about sensitive issues are double-barreled.
• B) The respondents may think about the sensitive issue when answering later questions.
• C) Sensitive questions make the questionnaire confusing and difficult to fill out.
• D) Sensitive questions spoil the representativeness of the researcher's sample.

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Definitions:

Value-Irrelevant

pertains to information or aspects that do not affect an entity's market value or decision-making process.

Restructured Earnings

Earnings that have been adjusted to reflect the impact of significant changes or reorganizations within a company, often excluding non-recurring items to better represent ongoing profitability.

Abnormal Earnings

Profits that exceed or fall short of the average expected earnings by a company over a specific period, often highlighting unusual events or circumstances.

Equity Cost

The direct costs associated with issuing new equity, such as underwriting fees, or an investor's required rate of return for providing capital to a firm.