What Do Sociologists Call a Group That Provides Standards by Which

question 106

Multiple Choice

What do sociologists call a group that provides standards by which an individual can judge his own accomplishments?

• A) A secondary group
• B) A social network
• C) A reference group
• D) A primary group

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Definitions:

Masked Branding

is a marketing strategy where a product's brand is not directly associated with the product itself, making the brand element less obvious to consumers.

Brand Loyalty

A consumer's consistent preference for one brand over all others, often accompanied by a sense of attachment or trust towards the brand's products or services.

Brand Equity

The value or worth of a brand in the marketplace, largely determined by consumer perceptions, recognition, and loyalty.

Associative Learning

The process by which an individual learns the connection between two stimuli or events, often leading to the formation of habits or preferences.