In a Peruvian Campaign to Improve Public Health in Rural

question 48

Multiple Choice

In a Peruvian campaign to improve public health in rural areas,one key challenge was to convince isolated villagers to boil their drinking water in order to kill parasites.In a pilot study,this effort largely failed.Government caseworkers lectured the villagers about germ theory,but villagers associated hot foods with illness and didn't like the taste of boiled water.The only families who adopted the practice were not well integrated into the village and had few connections to their neighbors.What does this example demonstrate?

• A) That the need for more virtual communities is declining
• B) That social ties don't just connect us to others but also influence our behavior
• C) That modernization attempts largely fail without modern technology
• D) The McDonaldization of society

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Definitions:

Body Angle

Refers to the positioning of one's body, which can convey nonverbal messages or attitudes during interpersonal communications.

Source Of Communication

The origin or starting point from which information is sent to a receiver in the communication process.

Producer/Manufacturer

An entity or individual responsible for creating and producing goods or services to meet consumer demand.

Financial Shrewdness

The trait of having an astute understanding and smart management of financial resources.