What Book Sparked the Modern Environmental Movement in the 1960s

question 82

Multiple Choice

What book sparked the modern environmental movement in the 1960s?

• A) Walden by Henry David Thoreau
• B) Earth Day by Gaylord Nelson
• C) Slouching Towards Bethlehem by Joan Didion
• D) Silent Spring by Rachel Carson

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Definitions:

Brand Licensing

The practice where a brand owner permits another company to use its brand, logo, or product identity in exchange for a fee or royalty, to expand its market and product lines.

Co-Branding

A marketing strategy that involves the collaboration of two or more brands to create a product or service that leverages the strengths and appeal of both brands.

Generic Branding

A branding strategy that emphasizes the product category rather than a specific brand, often used for products perceived as commodities.

Reseller Licensing

Agreements that grant a business the right to buy products and sell them again, often under the brand name of the original manufacturer.