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Cause Marketing
Marketing that promotes a cause or social issue, such as preventing child abuse, anti-littering efforts, and stop-smoking campaigns.
Companywide
Pertaining to or affecting all parts of a business or the entire company.
Possession Utility
The value or usefulness that comes from a consumer being able to possess a product, enabling its use when and where the consumer wishes.
Ownership Utility
The added value or satisfaction a consumer obtains from owning a product and being able to use it as desired.
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