You Are Preparing a Summary Budget for an Advertising Campaign

question 15

Essay

You are preparing a summary budget for an advertising campaign in San Francisco. The contents of the table you have created so far are:
$$\begin{array} { | l | l | l | } \hline \text { Type } & \text { Location } & \text { Cost } \\\hline { \text { Web } } & \text { SFGate.com } & 25,000 \\& \text { Examiner.com } & 3,250 \\\hline { \text { Print } } & \text { San Francisco Chronicle } & 27,600 \\ & \text { San Francisco Examiner } & 15,300 \\& \text { San Francisco Magazine } & 12,400 \\\hline \text { Misc. } & \text { Taxi tops } & 18,000 \\ & \text { Muni bus stops } & 13,500 \\\hline\end{array}$$
What could you do to quickly make the table more attractive and easy to read?

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Definitions:

Class Exams

Formal assessments that evaluate a student's understanding or mastery of the material taught in a specific class or course.

Massed Practice

A learning strategy that involves intense or concentrated practice over short periods, without significant breaks or intervals.

Class Lectures

Educational talks or presentations conducted by educators as part of academic courses to convey subject matter to students.

Psychological Contract

The unspoken, informal agreement that exists between an employee and their employer regarding expectations of performance and benefits.