Critical Thinking Questions Case 4-2

question 78

Multiple Choice

Critical Thinking Questions Case 4-2
You have volunteered to create a local group for mothers with young children. The group will get together for play dates and moms' nights. You would like to advertise to get people involved and have decided to create a publication to distribute in your neighborhood.
Your font is really the most important part of the publication in your eyes and should be readable at the bare minimum. Therefore, what scalable font with high-quality characters should you use?

• A) Synchronized
• B) Ornamental
• C) TrueType
• D) Serif

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Definitions:

Financial Break-Even

The point at which total revenues equal total costs and expenses, leaving no net profit or loss.

Initial Investment

The amount of money used to start a project, purchase an asset, or invest in a business venture for the first time.

Depreciation

The accounting method of allocating the cost of a tangible asset over its useful life.

Operating Leverage

A measure of how sensitive a company's operating income is to changes in revenue.