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Corporate Culture
The shared values, beliefs, ethics, and practices that characterize an organization and guide its employees' behavior.
Environmental Opportunities
Circumstances in the external environment that a business can leverage to its advantage for growth or improvement.
Product Life Cycle
Product life cycle is the series of stages a product or service goes through in the ‘life’ of its marketability.
Defender Strategies
Approaches used by organizations to protect their existing market share by improving efficiency and product quality, while not seeking to aggressively expand.
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Q97: A letter is a publication that provides