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Direct marketing advertisements should be straight to the point, offering a product, service, or event, and explaining how to obtain that product, service, or event.
Source of Power
The origin or basis from which an individual, group, or organization derives authority, influence, or control.
Strength of Ties
The extent of closeness and intimacy in a social relationship, influencing the flow of information and social support.
Organization
A structured group of people working together towards common goals, often characterized by a division of labor, hierarchies, and policies.
Beholder
An observer who perceives something visually or through subjective interpretation.
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