Critical Thinking Questions Case 9-1

question 80

Multiple Choice

Critical Thinking Questions Case 9-1
You have started a new job at a company that uses email as its primary communication. The company uses Microsoft Outlook to store and send its emails. You haven't worked with this program before and have some preliminary questions about how emails are supposed to work and how they are supposed to be formatted. The following questions come up on your first day on the job.
You will have to send out regular mailers. What is the term used to describe sending a large number of messages that are mostly identical, but have some unique personalization?

• A) Email merge
• B) Listserv
• C) Discussion board
• D) Email attachment

---

Definitions:

Operating Ratios

Financial metrics that assess a company's efficiency and performance by comparing various expenses or costs to its revenue.

Industry Averages

Statistical measures that represent the central tendency or typical values within a specific industry, often used for benchmarking financial or operational performance.

Expense Ratios

The measure of the cost of managing, operating, or investing in a fund, represented as a fraction of the fund's assets.

Business Broker

A professional who assists in the buying and selling of businesses, helping to connect buyers and sellers and navigate the transaction process.