Examlex
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Brand Development Index
A measure of a brand's market strength within a specific geography or demographic, calculated as a ratio of the brand's market share to the population share within that segment.
Market Segments
Divisions within a market categorized by distinct characteristics, needs, or preferences, allowing for targeted marketing strategies.
BDI
Brand Development Index, a measure of a brand's sales performance within a specific market or demographic group, compared to its overall performance.
Market Segment
A group of individuals or organizations sharing one or more characteristics, making them have similar product needs.
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