Critical Thinking Questions Case 11-1

question 72

Multiple Choice

Critical Thinking Questions Case 11-1
As the owner of a small pet grooming business, you are interested in publishing your own website. You want to use the site to increase your business's visibility and to gather information from potential customers by offering a subscription to your monthly newsletter about pet care tips.
As you design your website, you want to take into account accessibility. You know that screen readers that read webpages for people with disabilities can provide feedback about pictures, but only if the picture has ____.

• A) alternative text
• B) form controls
• C) a masthead
• D) animated graphics

---

Definitions:

Media Influence

The impact that content, delivered via various media channels, can have on individuals’ thoughts, behaviors, and attitudes.

Media Exposure

The amount and variety of media content an individual consumes or is exposed to, including television, internet, and print.

Positive Reinforcement

A technique in behavior modification that involves rewarding a desirable behavior to increase the likelihood it will be repeated.

Negative Reinforcement

Removing an unpleasant or negatively valued stimulus from a situation, thereby strengthening the behavior that precedes this removal.