Critical Thinking Questions Case 11-1

question 74

Multiple Choice

Critical Thinking Questions Case 11-1
As the owner of a small pet grooming business, you are interested in publishing your own website. You want to use the site to increase your business's visibility and to gather information from potential customers by offering a subscription to your monthly newsletter about pet care tips.
As part of your website planning process, you are evaluating the use of various graphics. Which of the following is the most important consideration in choosing the right graphics for the site?

• A) The graphic looks really "cool"
• B) The size of a graphic
• C) The graphic helps convey the website's message
• D) The graphic is animated

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Definitions:

Affect

A psychological term referring to the underlying experience of feeling, emotion, or mood.

Emotion

A complex state of feeling that results in physical and psychological changes and influences thought and behavior.

Social Cognition

The study of how people process, store, and apply information about others and social situations, including how they interpret, analyze, remember, and use information in social interactions.

Motivations

The forces or factors that drive individuals to take action towards achieving goals.