Case-Based Critical Thinking Questions Case 1-2

question 68

Multiple Choice

Case-Based Critical Thinking Questions Case 1-2
Kade is writing a cover letter that he will send with copies of his resume to different software development firms. Since a cover letter determines the first impression he will make, it has to be flawless. He has finished typing the letter but must stop to go to an evening class. He quickly saves it and exits Word.
Kade's dad takes a look at the letter and finds a typo: Kade has misspelled "valedictorian" as "valedictoran." He wonders why Word did not place a wavy red line underneath the misspelled word. Then he figures out that _______.

• A) his AutoCorrect feature has been disabled
• B) the incorrect spelling was added to the dictionary
• C) "valedictoran" was not added to his AutoCorrect list
• D) the Correct spelling as you type check box is not checked in the Word Options dialog box

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Definitions:

Mental Image

A representation of something formed in the mind, often used in the context of branding or product perception.

Brand Recognition

is the extent to which consumers can correctly identify a brand by its attributes, such as logos, colors, or slogans.

Brand Preference

The degree to which consumers favor one brand over competing brands, often influenced by marketing, personal experiences, and perceptions.

Strategy Canvas

Tool for plotting out the competitive position of a company relative to its competitors, focusing on key success factors and performance indicators.