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question 74

True/False

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Identify and comprehend the three main variables involved in persuasion according to the Yale attitude change program.

Recognize the role of source factors such as credibility, expertise, and attractiveness in persuasion.

Understand message factors such as fear appeals, message framing, and the structure of arguments in persuasive communication.

Comprehend audience factors, including self-esteem and intelligence, affecting the persuasion process.

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Definitions:

Statistically Significant

A determination that a relationship observed in a dataset is unlikely to have occurred by chance, according to a predefined significance level.

Significance Level

This is the probability of rejecting the null hypothesis when it is true, usually denoted by alpha (α), and used as a threshold for determining statistical significance.

Null Hypothesis

A hypothesis that states there is no significant difference or effect, typically to be tested against an alternative hypothesis.

Expected Number

A statistical term referring to the calculated average or mean value anticipated in a probability distribution or experiment.