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Case-Based Critical Thinking Questions Case 4-1

question 22

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Case-Based Critical Thinking Questions Case 4-1
Santo is creating a company newsletter for his architectural firm. He has solicited contributions from his colleagues on their current projects, and several people have provided photos of homes and businesses they are currently remodeling. Santo is about to begin compiling all the information using desktop publishing in Microsoft Word.
Santo has named the newsletter "Skyline" but wants to make sure the newsletter's name stands out. Santo should _______.


Definitions:

Fitness For Purpose

A condition ensuring that a product or service meets the specific criteria or intended use defined by the buyer or contract.

Market Share Theory

A concept in business and economics referring to the percentage of an industry or market's total sales that is earned by a particular company over a specified time period.

Liability

Liability refers to the state of being legally responsible for something, particularly in terms of debts or legal obligations.

Judgment

A formal decision made by a court following a lawsuit.

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