Examlex
You insert merge fields in a main document using the Add Fields dialog box.
Ethos, Pathos
Components of Aristotle's modes of persuasion: ethos appeals to ethics, establishing credibility, while pathos appeals to emotions to persuade an audience.
Ratio Analysis
A financial analysis technique that involves comparing different figures from the balance sheets, income statements, or other financial reports.
Dramatistic Analysis
A method developed by Kenneth Burke for analyzing human behavior and communication through the lens of drama.
Agent
In Burke’s dramatistic analysis, the individual(s) taking the action.
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