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Case-Based Critical Thinking Questions Case 6-2 Duncan thinks that the easiest way for him to get comfortable with mail merges is to create a data source from scratch with which he can experiment. Which of the following can't Duncan use to generate a data source?
Behavioral Intention
The likelihood that a person will perform a given behavior based on their attitude and beliefs towards that behavior.
Subjective Norms
Subjective Norms involve an individual's perception of social pressure to perform or avoid a particular behavior, heavily influenced by the beliefs about what important people in their life think they should do.
Perceived Behavioral Control
An individual's belief about how easy or difficult it will be to perform a particular behavior.
Attitude Accessibility
The ease with which an attitude can be remembered or brought to mind.
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