Which Theorist Is Responsible for Proposing the Idea of a Filter

question 36

Multiple Choice

Which theorist is responsible for proposing the idea of a filter model of attention?

• A)Raymond Sanders
• B)Donald Broadbent
• C)Monica McGoldrick
• D)Elizabeth Loftus

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Definitions:

Utility

Utility is a measure of satisfaction or happiness that consumers derive from consuming goods and services.

Consumption

The use of goods and services by households or individuals, typically considered as the end phase in the economic cycle of production, distribution, and use.

Satisfaction

The fulfilment of one’s wishes, expectations, or needs, or the pleasure derived from this.

Marginal Utility

The additional satisfaction or happiness gained from consuming an additional unit of a good or service.