In Simons and Chabris's "Change Blindness" Experiment,participants Watch a Film

question 7

Multiple Choice

In Simons and Chabris's "change blindness" experiment,participants watch a film of people playing basketball.Many participants failed to report that a woman carrying an umbrella walked through because the

• A)woman with the umbrella was in motion,just like the players.
• B)the umbrella was the same color as the floor.
• C)participants were counting the number of ball passes.
• D)participants were not asked if they saw anything unusual.

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Definitions:

Top of Mind Awareness

A marketing term referring to a brand or product being the first one that comes to customers' minds when thinking of a particular industry or category.

Commoditization

The process by which goods or services become undifferentiated in the eyes of the consumer, leading to competition primarily on price rather than quality or brand.

Brand Salience

Refers to the degree to which a brand is thought about or noticed by consumers when making purchase decisions.

Top of Mind Awareness

The first brand or product that comes to mind when a consumer thinks about a specific category.