Examlex
Lan has no idea what she just read in her text because she was thinking about how hungry she is and what she is going to have for dinner.This is a real-world example of
Brand Awareness
The extent to which consumers are familiar with the distinctive qualities or image of a particular brand.
Brand Equity
The value that a brand adds to a product or service, including the consumer's perception, experiences, and loyalty.
Trademark Office
A government office responsible for registering and protecting trademarks to ensure exclusive rights for brands and businesses.
Trademark Registry
An official database that contains registered trademarks and service marks, providing legal protection and ensuring the uniqueness of the mark.
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