Examlex
"Consideration" requires an actual benefit to both sides of an agreement.
Emotional Dimensions
are the various facets through which emotions can be classified, such as intensity, duration, and valence (positive or negative feelings).
Arousal
A psychological and physiological state of being awake or reactive to stimuli, often crucial in driving consumer engagement and attention.
Pleasure
A feeling of happiness, enjoyment, or satisfaction derived from an experience.
Low Involvement
Refers to a consumer behavior situation in which the individual purchases a product with minimal research or decision-making effort.
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