Jonah, a Businessman, Has No Connection with Harvard University, but He

question 72

Multiple Choice

Jonah, a businessman, has no connection with Harvard University, but he has a new line of computer software that he would like to market to university students and faculty under the name of "Harvard Software." In this case:

• A) Jonah may in all likelihood register the name "Harvard Software" under the Lanham Act.
• B) Jonah may in all likelihood be able to copyright the name "Harvard Software" under the Copyright Act.
• C) it is unlikely that Jonah will be able to register the name "Harvard Software," because it falsely suggests a connection to an institution.
• D) it is unlikely that Jonah will be able to register the name "Harvard Software," because it has no secondary meaning.

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Definitions:

Variable Cost

Costs that vary directly with the level of production or output, such as raw materials and direct labor.

Transfer Price

The price at which goods and services are sold between divisions within the same company, often used for accounting and tax purposes.

Variable Cost

A cost that varies directly and proportionally with changes in production volume or activity level, such as materials and labor costs.

Profit Margin

The ratio of a company's net income to its revenue, indicating the percentage of profit made from sales.