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Ethnographic fieldwork is the primary research strategy of which field?
Channel Strategy
The planning and execution of distributing a product or service through the most effective and efficient means to reach the end consumer.
Benchmarking
The process of measuring a company’s performance, practices, or products against those of leading competitors or industry standards to identify areas for improvement.
Understanding Customer Needs
The process of identifying and analyzing the desires, problems, and requirements of a business's target audience to create more effective products or services.
Intensive Distribution Strategy
A strategy in which a company stocks its products in as many outlets as possible to maximize reach and availability to customers.
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