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Brandon Is a College Junior Who Has Been Working Out

question 29

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Brandon is a college junior who has been working out and has become interested in supplementing his diet to enhance his strength and gain more muscle mass. His friends tell him about several weight gain supplements. One of the supplements is called " Muscle Mass Magic. " It has also been heavily advertised on Internet sites and in some popular fitness magazines. The product has also been endorsed by a professional wrestler and football player who said, " It worked for me; it will work for you . " Brandon is interested in trying the product and makes a trip to his local dietary supplement store. After talking with a store employee, who calls himself a nutritionist, Brandon decides " Muscle Mass Magic " is the perfect product to help him reach his fitness goals. After returning home and examining the product ' s label further, Brandon realizes that there are several ingredients in the supplement of which he is uncertain.
Why should consumers be suspicious of the product?

Definitions:

Industry Wide Markets

Pertains to markets that encompass products, services, and consumers across an entire industry, rather than being limited to specific segments.

Focused

Having clear concentration and attention on a specific task, goal, or activity, leading to increased efficiency and productivity.

Division Of Labor

The breaking down of work into a number of separate tasks to be performed by different workers, increasing efficiency and productivity.

Hierarchy Of Authority

A system of organization where entities are ranked according to levels of power and control, from highest to lowest.