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Two different anthropologists write about the same people at different times.The first makes detailed field notes and conducts surveys.The second also makes good notes and talks to a lot of people,but does not do any surveys.When they publish their results,the first anthropologist's book has every single detail of his or her work,and the second anthropologist's book has a lot of the raw interviews as part of the text.The second book can be said to be more
Return On Investment
A measure of the profitability of an investment, calculated by dividing the net profit from the investment by the cost of the investment, often expressed as a percentage.
Customer Value Proposition (CVP)
A business or marketing statement that describes why a customer should buy a product or use a service, highlighting the specific value it offers.
Persuading
The act of convincing someone to do or believe something through reasoning or the use of persuasion.
Uncovering
The process of discovering, revealing, or making known previously hidden, obscured, or unknown information or insights.
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