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A community neighborhood is about three city blocks in size.
Functional Magnetic Resonance Imaging (fMRI)
a neuroimaging procedure that measures brain activity by detecting changes associated with blood flow.
Extended Problem Solving
A consumer behavior in which individuals engage in considerable information search and evaluation of alternatives before making significant purchase decisions.
Non-compensatory Rule
A decision strategy where an option is rejected if it fails to meet some minimum criterion, regardless of its attributes elsewhere.
Compensatory Rule
A decision rule used in consumer behavior that allows for a trade-off among the strengths and weaknesses of different products or options.
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