According to Abraham Kaplan's (1964) Discussion, Which of the Following

question 43

Multiple Choice

According to Abraham Kaplan's (1964) discussion, which of the following are not included in the three classes of things that a researcher measures?

• A) direct observables
• B) indirect observables
• C) constructs
• D) discrete observables

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Definitions:

Marketing Audit

A comprehensive, systematic, and periodic evaluation of a company's marketing strategies, objectives, and activities.

Market Analysis

The process of examining the size, growth, and trends within a particular market or industry, including competitor and customer analysis.

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, and about the past, present, and potential customers for a product or service.