Focus Groups Are Most Useful

question 65

Multiple Choice

Focus groups are most useful:

• A) when precise generalization to a larger population is essential, and the focus group participants and the larger population are relatively heterogeneous
• B) when precise generalization to a larger population is essential, and the focus group participants and the larger population are relatively homogeneous
• C) when precise generalization to a larger population is not necessary, and the focus group participants and the larger population are relatively homogeneous
• D) when precise generalization to a larger population is not necessary, and the focus group participants and the larger population are relatively heterogeneous

Understand the strategic alignment between organizational mission, IS requirements, and IT strategic planning.

Identify the roles and responsibilities of the IT steering committee in aligning IT with business strategy.

Recognize the importance of choosing appropriate development models and the implications of outsourcing.

Comprehend the concept of Shadow IT and its implications for organizational IT governance.

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Definitions:

C. Everett Koop

An American pediatric surgeon and public health administrator known for his work as the Surgeon General of the United States from 1982 to 1989.

Surgeon General

The leading spokesperson on matters of public health in the federal government of the United States, overseeing the U.S. Public Health Service Commissioned Corps.

Ronald Reagan

The 40th President of the United States (1981-1989) known for his conservative policies, economic initiatives dubbed "Reaganomics," and a strong stance against the Soviet Union during the Cold War.

Reagan Doctrine

A strategy implemented by the U.S. during the Reagan administration to oppose the global influence of the Soviet Union, often through indirect support of anti-Communist groups.