Which of the Following Is Not True Concerning a Sponsor

question 30

Multiple Choice

Which of the following is not true concerning a sponsor?

• A) the sponsor should be able to advise you on whom to contact within the organization
• B) the sponsor should be well respected by the director of the organization
• C) the sponsor should be familiar with the formal and informal statuses of various personnel within the organization
• D) the sponsor should introduce you to the organization and leave

---

Definitions:

B2B Marketing

The practice of marketing products and services directly between businesses, as opposed to marketing to end consumers.

Limited Decision Making

A consumer decision-making process used when purchasing products occasionally or needing little information about a product.

Straight Rebuy

The routine repurchase of a product or service without modification from the same supplier.

Existing Supplier

A supplier with whom a company has an ongoing relationship for the provision of goods or services.