A Friend of Yours Assigned a Code of 1 to "Male

question 4

Multiple Choice

A friend of yours assigned a code of 1 to "male" and a code of 2 to "female" on the variable gender. Your friend asked the computer to compute the average score on gender. The computer printout contained the following information: mean = 1.38, standard deviation = .432, median = 1.4, and mode = 1.0.  What is your friend's problem with the computer information?

• A) asking for measures of central tendency on continuous variables
• B) asking for measures of central tendency and dispersion on nominal variables
• C) asking for the mode and the standard deviation in the same report
• D) asking for measures of dispersion on continuous variables

Comprehend the significance of relationship marketing and customer service in sales success.

Identify the importance of preparation, follow-through, and acting in the customer's interest.

Understand different levels and types of business friendships and relationships.

Understand the concept and importance of customer relationship marketing in sales.

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Definitions:

Heisman Candidates

College football players considered as potential recipients of the Heisman Trophy, an award given annually to the most outstanding player in college football.

PR Department

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Social Media Platforms

Digital venues that facilitate the creation, sharing, and exchange of content, ideas, career interests, and other forms of expression via virtual communities and networks.

PR Professional

A specialist in managing the public relations and image of individuals, companies, or organizations, through various communication strategies and media.