Explain Media Richness Theory and Give an Example of a Rich

question 93

Essay

Explain media richness theory and give an example of a rich medium and a lean medium.

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Definitions:

Conflict Theorists

Scholars who focus on social, political, or material inequalities of a social group, analyzing the broad socio-political system.

Exchange Theorists

Social scientists who study human interactions and relationships through the lens of costs and benefits, theorizing that individuals seek to maximize rewards and minimize costs in social exchanges.

Ecological Perspective

An approach in various disciplines that considers organisms, including humans, in relation to their environments.

Mesosystem

a concept in ecological systems theory referring to the interactions between different microsystems or immediate environments in a person's life, such as home, school, and workplace.