Using Consumer Testing to Determine Whether Consumers Like a Product

question 33

Multiple Choice

Using consumer testing to determine whether consumers like a product or not would be in the job description of a(n)

• A) lab technician.
• B) plant manager.
• C) sensory evaluation specialist.
• D) ingredient manager.

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Definitions:

Procedural Memory

A type of long-term memory involved in the acquisition of skills and tasks that can be performed without conscious recall.

Episodic Memory

A subtype of long-term memory that involves the recollection of specific events, situations, and experiences.

Implicit Memory

Memory that influences our behavior without our conscious recognition, involving learned skills and conditioned behaviors.

Explicit Memory

Refers to the conscious, intentional recollection of factual information, previous experiences, and concepts.