You Meet a Young Lady Who Giggles After Every Sentence

question 668

Multiple Choice

You meet a young lady who giggles after every sentence she says. You conclude that she is a very happy person, but you later find that her giggling is due to nervousness in meeting new people. This story suggests that it is important to distinguish between

• A)individual cases and generalizations.
• B)correlation and causation.
• C)control groups and experimental groups.
• D)observation and inference.

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Definitions:

Impressions

The number of times an advertisement or any digital content is displayed to users.

Target Audience

A specific group of consumers identified as the intended recipients of a marketing message, based on demographic, psychographic, or behavioral characteristics.

Frequency

The average number of times a person in the target audience is exposed to a message or an advertisement.

Complex Ideas

Thoughts or concepts that are composed of multiple elements, requiring significant thought or abstraction to understand.