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A behavior may be followed by a positive consequence, or reinforcer, such as food; or by a negative consequence, or punisher, such as a slap; or by nothing with these results determining whether a response is likely to be made again. The type of learning just described is
Intrinsic Intent
An action or behavior driven by internal rewards or personal satisfaction rather than external pressures or rewards.
User Content
Digital content, such as text, videos, and photos, that is created and shared by users on online platforms and not by the content hosts or providers.
Earned
Refers to media exposure or publicity gained through promotional efforts other than paid advertising, such as word-of-mouth.
Word-of-Mouth Communication
The process by which people share information or opinions about products or services in everyday conversations, both online and offline.
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